TikTok, a short video-sharing platform has become the most popular and searched-for website in 2021, beating the likes of Google.
TikTok this year has dethroned the king Google from its top position, taking the number 1 spot according to Cloudflare, a web security and performance company. The viral video app gets more hits than the American search engine, the report stated.
In 2020, Google was the most popular domain followed by social media giant Facebook with TikTok ranked at 7 according to Cloudflare but now, there has been a dramatic shift in rankings.
“It was on February 17, 2021, that TikTok got the top spot for a day. Back in March, TikTok got a few more days and also in May, but it was after August 10, 2021, that TikTok took the lead on most days.
There were some days when Google was #1, but October and November were mostly TikTok’s days, including on Thanksgiving (November 25) and Black Friday (November 26),” the company wrote in its year review blog.
Websites ranked below Google in 2021 include Facebook.com (3), Microsoft.com (4), Apple.com (5), and e-commerce major Amazon at number 6. Meta’s Whatsapp ranked at number 10 while Twitter took the 9th spot. Meanwhile, streaming platforms Netflix and video-sharing app Youtube took the number 7 and 8 spots, respectively.
TikTok dethrones Google from top search rankings in 2021
“We can see that TikTok took Facebook from its crown of the most popular social media website-domain in our ranking,” Cloudflare said.
The video-sharing experienced a massive surge in users during the COVID-19 pandemic, clocking 1 billion monthly active users globally. According to Cloudfare, the top 10 most popular domains in 2021 are:
Although YouTube still boasts more users and total videos watched than the Chinese app, the rising platform has surpassed YouTube in one crucial metric: U.S. users on the app spend more time watching more videos than U.S. YouTube users do on their site. In short, they get drawn in faster and stay for longer.
However, the app was banned in India due to security concerns. The United States, Europe, Brazil, and Southeast Asia continue to be the biggest markets for the popular short-video app.
The video-sharing platform is owned by China’s technology giant ByteDance. The company appointed ByteDance’s CFO Shouzi Chew, a Singaporean national, as the new chief executive officer of the company earlier this year.