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TikTok to introduce three-minute videos for all creators


What You Need To Know

  1. TikTok videos are getting longer.
  2. The company has announced it will let users upload and edit three-minute videos in the app.
  3. The new feature will be rolling out to all users over the next few weeks.

TikTok recently announced that it is rolling out the option to make longer videos in TikTok, up to three minutes in length.

In a new blog post the company stated:

There’s so much that can happen in a TikTok minute, from crowdsourced musicals and sea shanty singalongs to feta pasta recipes, roller skating revivals, and more. Now we’re introducing the option for our global community to create longer videos – paving the way for even richer storytelling and entertainment on TikTok.

TikTok confirms that some users have already had access to creating longer videos on Tiktok, and says that many have enjoyed making longer-form content:

Some of you might have come across a longer video on TikTok already – we’ve been letting creators around the world experiment with the expanded format. Creators are already well-versed in weaving multi-part stories together on TikTok (we all know the phrase, “like and follow for part 3”) but we often hear from creators that they’d love just a little more time to bring their cooking demos, elaborate beauty tutorials, educational lesson plans, and comedic sketches to life with TikTok’s creative tools. With longer videos, creators will have the canvas to create new or expanded types of content on TikTok, with the flexibility of a bit more space.

TikTok says that “over the coming weeks” it will roll out the option to film, upload, and edit videos of up to three minutes directly in the app. Users will be notified when they have access to the feature.

You can read the full announcement and see longer videos in action here.

Check out more interesting techupdates here


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